Caroline is a brand communications and marketing professional specializing in brand storytelling, partnerships, and integrated campaigns across luxury fashion, beauty, and lifestyle. She is passionate about shaping the narratives that define brands, translating business objectives into compelling stories that come to life through public relations, influencer partnerships, events, content, and cultural moments.
Throughout her career, Caroline has worked with brands including Olaplex, Diane von Furstenberg, alice + olivia, LoveShackFancy, and Supergoop!, contributing to global product launches, brand repositioning, influencer programs, experiential activations, strategic partnerships, and integrated marketing campaigns. She thrives at the intersection of creativity and strategy, bringing together cross-functional teams to execute thoughtful, cohesive brand experiences from concept through launch.
What sets Caroline apart is her ability to think beyond individual channels and build narratives that resonate across every touchpoint. With experience spanning communications, marketing, PR, influencer, content, and events, she understands how each discipline works together to create lasting brand relevance. Her background as both a marketer and creator gives her an intuitive understanding of audience behavior, digital storytelling, and culturally relevant content that feels authentic, elevated, and impactful.
With an early foundation in fashion design, Caroline brings a deep appreciation for craftsmanship, aesthetics, and creative problem-solving to every project. She approaches brand building with equal parts strategic thinking and creative instinct, always looking for meaningful ways to connect brands with their audiences.
Outside of work, Caroline enjoys wardrobe styling, sourcing vintage pieces, and designing custom garments, continuing to draw inspiration from fashion, interiors, travel, and the creative industries.
