Supergoop Bodega Takeover

Supported the execution of Supergoop!’s “Every.Single.Face” omnichannel campaign through large-scale experiential activations and strategic brand partnerships designed to position SPF as an everyday wellness essential. Played a key role in coordinating the three-day Prince Street Newsstand takeover in New York City, where the Partnerships & Events team distributed official campaign merchandise and over 40,000 sunscreen samples to consumers through an immersive street-level brand experience. 

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Additionally supported a month-long partnership with Blank Street Coffee, integrating Supergoop! product sampling across eight New York City café locations. The collaboration connected sunscreen use with consumers’ existing morning routines, reinforcing the campaign message that SPF should be as habitual as grabbing a daily coffee.\

 

Contributed to experiential logistics, partnership coordination, and consumer engagement efforts across both activations, helping translate Supergoop!’s brand positioning into highly visible, culturally relevant moments that drove awareness, sampling, and daily-use education within the NYC market.