Alice + Oliva x Paris Hilton Pride

Supported the execution of Alice + Olivia’s 2024 NYC Pride event at Terminal 5, featuring Paris Hilton. The large-scale activation, hosted by Stacey Bendet, brought the brand’s signature aesthetic to life through a “pink rainbow” theme and a high-energy, Y2K-inspired performance by Hilton, while supporting the LGBTQIA+ community through her $50,000 Sliving Fund.

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Played a key role in securing Paris Hilton as headline talent, managing booking logistics and partnership alignment. Served as a primary on-site point of contact, overseeing her artist rider, managing talent needs, and ensuring a seamless VIP experience from arrival through performance.

Additionally, led coordination of catering partnerships with Shake Shack and Popup Bagels, managing vendor booking, communication, and on-site setup within the venue to elevate the guest experience.

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Contributed to an event strategy that blended celebrity talent, cultural relevance, and brand storytelling, driving visibility, press, and influencer engagement during a key cultural moment.