LoveShackFancy Spring 2023
Cooper Hewitt Presentation

Supported the planning and execution of LoveShackFancy’s Spring 2023 New York Fashion Week presentation at the Cooper Hewitt Museum’s gated Upper East Side garden, helping bring the brand’s immersive “garden party” vision to life through high-touch experiential production and celebrity/influencer engagement. The activation featured a branded vinyl photo booth, custom-wrapped ice cream truck, live DJ, elaborate pastry installations, floral environments, and city-wide printed collateral designed to amplify the event beyond the venue itself. 

 

Played a key role in VIP guest relations and influencer coordination, including dressing talent, managing invitations, cultivating relationships with creators/editors, and serving as an onsite point of contact throughout the event. Assisted with talent-facing logistics and experiential execution for high-profile attendees across fashion, beauty, and entertainment, supporting a guest list that included influencers and celebrities such as Olivia Palermo, Danielle Bernstein, Alexis Ren, Tayshia Adams, Serena Kerrigan, and Pat Cleveland. 

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Contributed to an event strategy centered around immersive brand storytelling, social amplification, and experiential luxury—helping translate LoveShackFancy’s signature romantic aesthetic into a highly shareable NYFW moment that generated significant influencer and media attention.