Supergoop at Coachella
The Sunshine Shack

Supported the execution of Supergoop!’s “Sunshine Shack” activation at Coachella 2022, a traveling pop-up hosted within Soho House’s “Soho Desert House.” The experience blended retail, sampling, and lifestyle engagement—featuring curated SPF assortments, branded merchandise, and interactive elements for a high-profile, invitation-only audience.

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Played a key role in celebrity and influencer engagement, including hosting VIP guests, distributing product and merchandise, and serving as an on-site brand representative. Notably, I created custom butterfly merchandise for the activation and later saw Vanessa Hudgens wearing it during the festival, marking a full-circle moment that reinforced the impact of culturally relevant, creator-led brand experiences.