LoveShackFancy London
Retail Store Grand Opening

Supported the launch of LoveShackFancy’s London flagship, assisting in the planning and execution of a VIP press dinner at Casa Cruz ahead of opening. Contributed to a multi-touch activation strategy across opening week, including vendor sourcing and partnerships (cake and biscuit collaborators, Café Santiago TukTuk), and coordinated with external agencies on branded taxi takeovers. Helped bring to life a month-long collaboration with Farm Girl Café featuring a custom LoveShackFancy rose latte, extending the brand experience into the local neighborhood and driving sustained awareness.