Led and executed an influencer gifting campaign for Jones Road’s Holiday 2024 “Beach Vacation” and “City Lights” beauty kits, strategically partnering with 15 micro, mid-tier, and macro creators across Instagram and TikTok to generate authentic brand buzz and organic engagement. The unpaid campaign achieved an 80% creator posting rate and reached a combined audience of 3.4M followers, resulting in 1.27M impressions, 680K video views, and over $5.1K in attributed sales from a $1.1K gifting investment. Key learnings included the strong ROI of unpaid influencer seeding, higher conversion rates from micro-creators, and the effectiveness of unboxing and GRWM-style content in driving traffic and engagement. 

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